You are your own best promoter.
If you have a relaxed approach to your author brand, author platform, or social media content, you may not receive the type of engagement necessary to grow interest in your books. The most important thing you can do is be engaged and committed to adding content to your online platforms.
If you struggle with this, consider writing several smaller updates and schedule them to post throughout the month. Once you get more comfortable with this concept, try working on a larger update. Your shorter content might be used for social media captions and tweets. Your medium length content might be for blog posts. Your longer content might be utilized for a newsletter.
However, none of this works if you aren’t engaged and active on your platforms. Responding to comments, questions, and other users is one of the fastest ways to become comfortable and productive in your self-promotion.
If you are uncomfortable with the idea of self-promotion, think about it from a 3rd person perspective. Treat yourself as you would a close friend or family member who needs encouragement. Consider writing down steps to follow for the task you are trying to complete. Be your own cheerleader. Small steps are better than no steps.
One of the best (and worst) things about online platforms is the accessibility that potential readers have to you. Making it work for you can be challenging but remember that your audience is already interested in what you have to say. You just have to put yourself out there, be open to all the options at your disposal, and continue doing what you do best: writing. Everyday is a new opportunity for growth.