Book marketing is a necessity. There is no way around this.
So far this year, we’ve published 52,000+ books weekly worldwide. This includes any book with an ISBN.
Imagine your book on a shelf with 51,199+ other books. How will you get a potential reader’s attention with that volume of books newly published every single week?
Take this to you one step further and consider your backlist for a minute. If you aren’t actively marketing your backlist, your book or books will be forgotten, overlooked, ignored, etc.
You need to market and promote your books. In doing so you raise your author and book visibility and generate interest in your book or books.
Keep in mind that your books won’t sell themselves. You need a marketing strategy and dedication to implement it.