The author can benefit from a blog in a myriad of ways. Your blog permits you to write about your thoughts, ideas, opinions, expand on topics to highlight your expertise, and more.
A blog is written in conversational and informal style with photos (and videos) interspersed.
An author might use a blog as a creative outlet to share stories, connect with others who share similar interests, connect to the writing community, connect to readers, and more.
Blogs are fantastic for engagement. Your blog permits you to ask questions, request opinions, and allows you to actively engage the reader.
A blog permits you to establish topic authority, can be used as a marketing tool, and provide entertainment and/or value to the reader.
For authors, a blog permits you direct contact with your readers or subscribers. Don’t miss this opportunity.