Your Digital John Hancock
Every author needs an email signature. If you don’t have one, then it’s time! Or maybe you do and you want to spiff it up, that’s great!
If you didn’t know, an email signature is a block at the end of every email sent that contains the sender’s name, address, phone number, and any other relevant information. You can also add images, a specialized signature, and links to social media. Things are very fancy nowadays. You can change your signature via settings in your email.
Consider limiting the amount of information you share in your signature. No one needs to know your physical address or your phone number. That is private information that you should share sparingly. However, if you have a PO Box, that is fine to include if you are open to receiving mail.
Do share your social media account links in your email signature. Many people open emails on their phone rather than their computer, and that makes it very easy for them to click and be sent right to your social media accounts. You want to make it easy for new followers!
Absolutely include your website in your email signature. Once again, you want to make it easy for people to click and go.
If you have a logo or a brand font, do include them in your signature! Those are recognizable aspects of your brand, author, and you want to be consistent. Having them in your email signature is another way to further strengthen your brand.
