Ready, Set, Engage!
Engagement is one of the most important aspects of building a following, author. Without it, things would fall flat. Your audience is your lifeblood, encourage them to be a part of your writing life!
Social media relies heavily on engagement for the algorithm. The more time you spend, the more you will get out of it as far as interactions go. You must make time to engage with followers on your social media platforms. Go beyond just liking and resharing, be sure to comment thoughtfully on posts that resonate with you. Heartfelt engagement will gain you more than casual engagement.
Encourage your followers to subscribe to your newsletter and blog by teasing them with “tidbits”. Often teasers will grab their attention and encourage engagement. You can also offer bonus content like a free chapter or sneak peek to new subscribers.
Utilizing visual content like short form videos and images is a great way to boost content. For platforms like Instagram that receive more engagement on video posts, consider making a book trailer. For more text based platforms, add an image every now and then to change up your feed.
Consider hosting events, either in-person or virtual, such as book readings, discussions, workshops, Q&As, etc. Regular events can help readers stay connected to you and help build a community around your work.
Increasing engagement is largely about fostering a connection and encouraging readers to feel personally invested. Content sharing, community building, and interaction can help build a dedicated fan base.
