Extra, Extra! Read All About It
Promoting your book is a lot of hard work, author. Sometimes it can feel like standing on the corner of a busy street and yelling, hoping someone will hear you and buy your book. But by using creativity and a good strategy, you can promote your work without using old-fashioned means.
Your website is your best friend for promotion. Make sure you have a page dedicated to your writing with a list of where readers can purchase your book (Kindle, Amazon, your website, etc.). By having a professional website that includes information about you, your work, and maybe even some behind-the-scenes peeks, you legitimize your work and make it easier for potential readers to find you.
Social media is your second best friend. Millions of people are on social media, that’s a lot of potential readers. Posting quality content consistently is the best way to build a following, which may result in more people purchasing your work. Be sure to post about your latest book regularly. Engagement from followers is what will help your promotion reach more readers.
Other creative ways to promote your book include a book trailer, group promotion with like-genre authors, and giveaways. Social media is leaning more towards video content, and having a book trailer is a great idea. Many users scroll right past photos but will linger on a video. Make your trailer captivating and in line with your author brand to maximize the promotion.
Collaborating with other authors is a great way to work on your book promotion and gain some author friends at the same time. Partnering with like-genre authors helps expose you to new followers and groups you wouldn’t necessarily have found on your own. Consider engaging with a group giveaway as well. Everyone loves free stuff, and free books are the best!
Network with libraries and independent bookstores to promote your book. You won’t know if they’re willing to carry your book unless you ask. Consider hosting an event to promote your work as well. Book signings and readings are a great way to network locally and put yourself out there.
