Check One, Two: Feedback Frequency
Asking for feedback is a great way to customize and tailor your audience’s experience with you and your work, author. It’s not about changing what you’re doing, it’s about improving it.
Keep it simple, but specific, when asking for feedback. “Let me know what you think” is too general and overused, you might get some responses, but if you can narrow down what you’re asking feedback about, that will benefit you in the long run. Think more like “What part of my newsletter do you enjoy most?” or “Do you prefer behind the scenes content or writing updates?” Those types of questions will result in specific answers that will help make your audience have a better experience.
Use quick Call To Actions (CTA) when asking for feedback. Ask for a single sentence response to a question rather than something lengthy. People are more likely to engage with something fast that they don’t have to spend too much thinking about. Consider asking followers to like a specific comment, do they prefer A or B (as separate comments), and see what happens. Or ask them to respond to your newsletter with something they’d like to see more of, and give some examples.
Offer a feedback prompt on occasion, not with every post or email. If you do it with every one, that will be exhausting, for you and your audience. And be sure to make it easy for them to respond. Ask for a direct respond (“Hit reply to this email”), add polls or buttons with choices, or even make a Google form they can fill out if you want to go more in depth. You have options, use them!
Most importantly, thank your readers for their feedback. Even a quick “Appreciate your thoughts” is better than nothing. If you’re able, craft a reply that shows you read their comment and share how much you appreciate it. In your next post or newsletter, thank them for the opinions and say that you are going to be making some adjustments based on responses.
