Mama Mia! Marketing for Mother’s Day
Mother’s Day is on its way. Many folks will buy flowers, chocolates, and plan a brunch or dinner to celebrate their mom. But there are quite a few moms who would rather receive a book than anything else. If you think your book is something a mother would like to read, now is your chance to get a head start on marketing.
Reviewing your metrics is something to be done at least twice a month. This will give you insight into the age groups and gender of your engagement, especially if you are utilizing marketing on a regular basis. Most likely you have quite a few mothers who are interested in your work. This is an incredible opportunity for marketing and potential sales.
First and foremost, is your work something marketable to moms? What generation of moms? Boomer, Gen X, Millennial, etc.? Do you have a specific aspect of your book(s) you think they’ll resonate with? If so, run with that.
Fine tune your marketing. What do you write about that can be used as an ad for mothers? Perhaps it’s the cookbook that brings together generations of your family's recipes. Or the trials and tribulations of a warrior goddess. Maybe the tumultuous or heartwarming love story in your romance novel. You, the author, will have to fine tune your marketing strategy to appeal to a specific type of reader.
Don’t discount a new demographic to market your books towards. You won’t know it’s successful if you don’t try.
