Newsletter Wins and Woes
Some days it feels like your newsletter is the next best thing since the internet, and other days it feels like not a single subscriber is reading it. That is, unfortunately, just part of the game, author!
Don’t fret or lose hope, please. Instead, take a closer look at your most well-received newsletter and pit it against your worst received one. What are the major differences between the two?
Did you provide any sneak peeks or one-of-a-kind information? Or did you just share what you posted on social media last month?
Do you have a coherent layout with easily readable text? Or does it look like an early 2000s website? Do you have any images or graphics? Or was it a giant block of text?
Newsletter subscribers are going to want both variety and changes with each newsletter you send out. Super clear and easy to follow instructions, right? But think about the emails you receive that you care about. What do they look like? What type of content is in each one? How do they vary throughout the year?
Supply your subscribers with a little bit of change at a time. If you keep the exact same setup each time, with the exact same blurbs and headers, it will be stale like month-old bread. No mold on your newsletters, please!
Tackle your woes with points from your wins, author. Your newsletter won’t be perfect right out of the gate, but with some time you can fine-tune it to perfection.
