Your Presence Is the Present
Being social on social media is a key component of your social presence, author. Your followers are looking to be entertained, engaged, and find value on your platform they cannot find elsewhere. No pressure, right?
Choosing the right platform is an important part of maintaining a social presence. You can’t have good engagement on a platform you absolutely loathe, can you?
Instagram is a crucial platform, however; over 2 billion social media users utilize Instagram. That’s a lot of potential fans! Instagram is meant for visual storytelling, through both image and videos, with a majority of engagement toward video based posts.
Facebook is another platform with over 3 billion users that can be beneficial to use, as it is tied to Instagram. Facebook works with text, video, and image posts, so you have a lot of flexibility. You are able to utilize schedule planning for social media posts to both Facebook and Instagram. There’s a different type of user on Facebook than Instagram, so it could benefit you greatly, author.
Other social media platforms are more specific to what they cater towards. Do your research and join a few to try it out. If you get overwhelmed, don’t worry and take things one post at a time on your newer platforms.
Your content is one of the most important parts of your social presence. Unfortunately, you can't talk about the book, my book, this book with every post. An alternative is to discuss writing, challenges, your characters, topics within your book, etc. Talk about everything that is book adjacent without pushing it at your followers.
Spending time on social media will result in the algorithm wanting to push your posts to more followers. Following back, finding common ground, commenting and liking posts, and asking questions are all ways to build a following and work on your presence on social media. Remember that your presence is the present, to yourself and your followers.
