Let’s Get To Know You
Your readers want to get to know you, author. But you might tread a fine line between personal and professional levels of knowing. One way to alleviate this is to have separate personal and professional social media accounts. Set your personal profiles to private and your professional ones to public. This makes a distinct separation between the two for you and followers.
Your newsletter is a great way to share information about yourself in a professional manner. But so is your blog! You can utilize the two of these to share different versions of content direct to your subscriber’s inbox.
Don’t be afraid to share personal stories and behind-the-scenes content. For a blog post, consider writing about memorable experiences, the inspiration behind your books, and your journey as an author. Share the challenges and triumphs that come with writing. A post about what a "day in your life" looks like can add a relatable touch. For your newsletter, consider including short, exclusive anecdotes or thoughts that readers won’t find anywhere else. This makes them feel like they’re getting something special just by being subscribers.
Showcase your personality through fun and relevant topics, like showcasing your personal taste with a list of books that have influenced you or a post on your favorite writing spots. Include fun sections like book recommendations, recent inspirations, or a bit about your latest hobby. This gives fans a more well-rounded sense of who you are.
Everyone wants to hear about your journey and progress as a writer. In blog posts you could reflect on your journey and about lessons you’ve learned, advice for fellow writers, or how your writing process has evolved over time; and in newsletters you could include short updates on your current projects, celebrating milestones like finishing a first draft or reaching a certain word count. Readers enjoy cheering you on!
A lot of what you share can be rolled over to social media posts. However, don’t share the entire blog or newsletter; instead, share little “tidbits” and encourage your followers to check out the original. Do share the subscribe links for your newsletter and blog with each post. And if you are ever unsure about something you want to share, ask a fellow writer or a friend for their opinion.
