Burnout and the author’s social media presence
The overwhelming necessity of being active and present on social media is exhausting. Sometimes all you want to do is work on your current project and end up pushing aside updating your website or m...
What is the purpose of your newsletter?
  Ask yourself this: what is the purpose of your newsletter?   Are you trying to engage with your audience? Are you trying to increase the traffic to your website? Are you trying to promote y...
Adding visuals to your content is crucial.
    Adding visuals to your content is crucial. No one wants to read a black and white, visually boring page of what you are currently up to. That is reserved for the monthly family update from G...
Every day offers new opportunities if you know what to look for.
  Every day offers new opportunities if you know what to look for.   For you, the author, all interactions are potential opportunities. That doesn’t mean you need to repeatedly remind your fo...
Building Relationships with Readers, Followers, and Subscribers
  What is the easiest way to build a relationship with your readers?   Simply put, post regularly.   It may seem daunting, but regular content will show your readers that you are active and ...
Small steps are better than no steps.
  You are your own best promoter.   If you have a relaxed approach to your author brand, author platform, or social media content, you may not receive the type of engagement necessary to grow i...