What defines social media engagement?
What defines social media engagement?     Simply having a Twitter or Instagram or TikTok account isn’t enough. You have to spend time on the platform, exploring content, reacting to content, an...
The Author and a Blog
The Author and a Blog   The author can benefit from a blog in a myriad of ways. Your blog permits you to write about your thoughts, ideas, opinions, expand on topics to highlight your expertise, an...
Do you need an author website?
Do you need an author website?     The short answer is yes.   Social media accounts are fantastic for engagement and directing followers to your author website. The main upside for social med...
Balance
Balance     How do you balance your personal life and your author image?   It can be tricky with social media. It is easy to tweet or post complaining about the traffic, about your neighbors, ...
Every day is a new opportunity for growth
Every day is a new opportunity for growth     You are your own best promoter.   If you have a relaxed approach to your author brand, author platform, or social media content, you may not recei...
What is the easiest way to build a relationship with your readers?
  What is the easiest way to build a relationship with your readers?     Simply put, post regularly.   It may seem daunting, but regular content will show your readers that you are active an...