Dear User1026: Personalization in Newsletters
Have you ever received an email that started out with “Hi [FirstName]”? Those are interesting because it means there was 1) a glitch, 2) the final proofreader missed something, and 3) a mistake happen...
Tighten the Seams: Tailoring your Content
Catering to your specific demographics (age and gender identity) is your best marketing tool that you don’t have to spend money on.
