To “go all out” means to put forth as much effort as possible. That is (ideally) what you should be doing, author. The more effort you put forth, the better the results are going to be.

You put yourself on social media, play the algorithm game, and in return you get followers, engagement, and book sales. It’s not quite that easy, but you get the gist.

They call it an elevator pitch because it’s roughly the same amount of time you’d spend in an elevator with someone.

Newsletters are a more intimate form of communication. Think of them like you’re writing a long letter to your readers.

Everyone feels lost now and then, all you need to do is pick a direction and get going.

Just like your favorite piece of clothing, certain items are tailored specifically to you, author. The same can be said for your website, social media accounts, newsletter, and blog.